It's EXMAN AWARD 2025!

Excellence Creativity Strategies

Are you prepared for another reward of excellence, creativity, strategies and outstanding project executions?

EXMAN AWARD 2025. made with by UPTECHNG

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The EXMAN awards for excellence seeks to reward, honor and celebrate outstanding member agencies and marketing communications professionals who have raised the bar in terms of creativity, strategies and project executions to provide consumers meaningful experiences and impact positively on clients’ businesses.

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Categories

Here are the category description. Read through before you submit your entry.

BEST TRADE ACTIVATION

Most effective and impactful activation targeted at retail within 1st January 2023 to 30th December 2024 year of review. A trade activation should be targeted at the retailer of wholesaler/distributor channel whether in the open market or modern trade.

BEST SHOPPER ACTIVATION (Open Market)

Most effective and efficiently delivered brand activity within subject space (being an open market as designated by the laws of the State)

BEST SHOPPER ACTIVATION (Modern Trade)

Most effective and efficiently delivered brand activity within subject space (e.g. ICM, The Palms, and their likes)

BEST ACTIVATION (Consumer Experience)

The ‘WOW’ factor: the activation that delivered the best, and longest lasting effect on TA, irrespective of CLASS, at ANY channel. Impact on sponsor brand is most critical. Experience must capture all 6 senses

BEST EVENT (B2B)

Most impactful experiential event targeted at other corporate entities, by a single and/or multiple corporate sponsor. Event target must be clear and unambiguous, with measurable impact

BEST EVENT (B2C)

Most impactful experiential event targeted directly at consumers, by a single and/or multiple corporate sponsor. Event purpose, delivery and impact to form strong assessment basis

BEST MERCHANDISING SOLUTION – Open Market

Top merchandising solution, that speak best to its purpose, as well as provoke (the most) TA action/reaction within subject space (e.g. Ojuwoye market, Relief market, Oshodi motor park, and their likes). Quality of aesthetics, deployment strategy, relatable characteristics, and 360 impact are key to assessment

BEST MERCHANDISING SOLUTION – Modern Trade

Top merchandising solution, that speak best to its purpose, as well as provoke (the most) TA action/reaction within subject space (ICM, The Palms, and their likes). Quality of aesthetics, deployment strategy, relatable characteristics, and 360 impact are key to assessment .

BEST ACTIVATION OF A SPORTING PROPERTY

A sports related activation/event, rich in content and execution. Event/activation to be assessed strongly across public impact, acceptance, popularity and consistency .

BEST ACTIVATION OF AN ENTERTAINMENT PROPERTY

All round activation/event, rich in content and execution, purposed to deliver entertainment across all TA classes, with huge impact and wide acceptability. Experiential take out at such event must be holistic, with appreciable WOW factor. Freshness and ingenuity is a plus .

BEST USE OF DIGITAL IN AN ACTIVATION

Most strategic and creative use of DIGITAL; pre-activation, during and post-activation; to achieving activation goal. Verifiable proof of reach, impact, impressions, and other related parameters are KEY. Activation channels are inexhaustible .

BEST USE OF PROPS IN AN ACTIVATION

Most creative and compelling deployment and/or representation of themed aesthetics in an event/activation, irrespective of channel. Usage MUST be totally reflective of communicated theme and/or purpose .

BEST USE OF TECHNOLOGY IN AN ACTIVATION

Celebrating the use of technology to enhance an activation. This can be for the technology itself or for the use of the technology in enhancing an activation – trade, event, promotion, etc .

BEST USE OF ACTIONABLE DATA AND INSIGHT IN AN ACTIVATION

Best use of data effectively to drive insight and campaign execution .

Our Works

Be what you would seem to be – or, if you’d like it put more simply – never imagine yourself not to be otherwise than what it might appear to others that what you were or might have been was not otherwise than what you had been would have appeared to them to be otherwise.

Image description — Agency website web design

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You can call us or leave a request here. We are always glad to see you in our office from 9:00 to 18:00. Contact us via phone: +1 212-708-9400 or email: example@example.com

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Excellence Creativity Strategies

Categories

BEST TRADE ACTIVATION

BEST SHOPPER ACTIVATION (Open Market)

BEST SHOPPER ACTIVATION (Modern Trade)

BEST ACTIVATION (Consumer Experience)

BEST EVENT (B2B)

BEST EVENT (B2C)

BEST MERCHANDISING SOLUTION – Open Market

BEST MERCHANDISING SOLUTION – Modern Trade

BEST ACTIVATION OF A SPORTING PROPERTY

BEST ACTIVATION OF AN ENTERTAINMENT PROPERTY

BEST USE OF DIGITAL IN AN ACTIVATION

BEST USE OF PROPS IN AN ACTIVATION

BEST USE OF TECHNOLOGY IN AN ACTIVATION

BEST USE OF ACTIONABLE DATA AND INSIGHT IN AN ACTIVATION

Our Works

Agency website web design

Fashion brand photography

Hair cosmetics packaging

Bright stuff branding

Showroom design interior

Magazine cover print

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